Instrument and Accessory Catalog

Case Study

The catalog has been updated through the years to now reflect the current Intuitive branding. It originally was a print document and has more recently converted to a digital PDF format. I was initially tasked to redesign the layout from a box design to a more simplified look where the listed instruments were spotlighted and easy to see. Collaborating with the design manager at the time, we selected the circles around the instrument which provided a close-up view of the instrument tip and the order information to the right. Since that first redesign, the catalog has been through two brand updates. The current blue corporate brand was developed by an agency and has been refined by Brand and Creative team through the years, but the circle instrument tip design and related content to the right has been maintained as part of the layout design. It is a living document and will be updated as needed.