Phreesia

 

roles

Graphic Designer

Designed collateral

Interactive screens

Software Used

Adobe InDesign
Adobe Illustrator
Adobe Photoshop

 

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This interactive interface was designed for women checking in for a doctor’s appointment by providing them the opportunity to learn about minimally invasive robotic-assisted surgery as an option. The design needed to nest within an existing frame and specific formatting guidelines.

 
 

Case Study

This interactive form needed to be different from the Intuitive corporate brand, but inviting for women to interact with at the doctor’s office. The darker pink was chosen to have a more serious tone, but still hopeful as the women who would be filling this out were dealing with difficult issues and decisions. I collaborated with our marketing design art director at the time to develop the multicolored geometric pattern that was used throughout the campaign. The final layout needed to fit within the specific skin dimensions of the platform, indicated with the bottom gray bar and specific navigation interface.