Kiva Banner Ads
roles
Graphic Designer
Animator
Designed collateral
Static banner ads
Motion banner ads
Software Used
Adobe Illustrator
Adobe Photoshop
Adobe Flash
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Kiva requested six banner ads (in static and animated versions) for a 2010 web campaign to replace the current ads that were running on Yahoo and Hulu through the Yahoo non-profit grant program.
Case Study
Kiva.org, a 501(c)3 nonprofit organization, provides microfinance funding to entrepreneurs around the world.
This banner ad campaign was a volunteer project with three of my colleagues. We were tasked with designing six individually designed ads of various specifications, including sizes and file formats. The content and images were provided by the client. Specifications were provided by Yahoo and Hulu.
Our team collaborated on illustrative design concepts that incorporated the Kiva logo, branches, leaves, and photos of Kiva loan recipients. We concepted in Adobe Illustrator to provide flexibility of creating revisions. The shown layouts were selected by the stakeholders and then I animated the banners in Adobe Flash.