Kiva Banner Ads

 

roles

Graphic Designer
Animator

Designed collateral

Static banner ads
Motion banner ads

Software Used

Adobe Illustrator
Adobe Photoshop
Adobe Flash

 

Kiva requested six banner ads (in static and animated versions) for a 2010 web campaign to replace the current ads that were running on Yahoo and Hulu through the Yahoo non-profit grant program.

 
 

Case Study

Kiva.org, a 501(c)3 nonprofit organization, provides microfinance funding to entrepreneurs around the world.

This banner ad campaign was a volunteer project with three of my colleagues. We were tasked with designing six individually designed ads of various specifications, including sizes and file formats. The content and images were provided by the client. Specifications were provided by Yahoo and Hulu.

Our team collaborated on illustrative design concepts that incorporated the Kiva logo, branches, leaves, and photos of Kiva loan recipients. We concepted in Adobe Illustrator to provide flexibility of creating revisions. The shown layouts were selected by the stakeholders and then I animated the banners in Adobe Flash.